Recently, I realized half of my tinted moisturizer sales were to my male clients.
Men want to put their best face forward even if it means having some help. More companies are actually creating makeup lines for men but venturing into this realm can be daunting.
As with anything new, start simple. The new breed of tinted moisturizers are great (often called BB cream or CC cream), they provide light coverage to even skin tone and decrease shine while providing all the benefits of an SPF and moisturizer. My personal favorite is Suntegrity.
If you have a pimple or any area where you need more coverage, use a concealer. This is a product with more pigment designed to camouflage imperfections. It is not meant to be used in large areas.
A light application of tinted face powder will provide some coverage and reduce shine. Be careful not to get heavy handed since excess powder can cake in the creases of your face during the day.
Consult a professional if you have a difficult time finding a color that matches your skin tone.
When applying any tinted product, avoid the beard area if you have stubble. The product will get caught in the hairs.
Avoid wearing any tinted product when you are working out, it will run and discolor your shirt collar and towels.
Wash your face with a product designed to dissolve makeup in the evening.
Makeup can be fun, embrace it!