Have you noticed many skin care brands have introduced a “neck cream” ?
Skin care trends come and go. After many years in the industry, I see cycles similar to those in fashion: to quote Heidi Klum “One day your in, the next day you are out”. Neck creams seem to be the trend of 2011.
Are they necessary?
Well, yes and no.
As clients approach their late 20’s, I encourage them to add at least one anti-aging product to their routine. Vitamin C serum is my favorite since it works beautifully on combination skin, helping to combat blackheads while providing antioxidant protection and boosting collagen production. This type of serum is suitable for the neck and decollete as well, so there is no need for a separate “neck cream”.
As we age, oil production decreases and a heavier cream may be necessary. Most of the neck creams I have seen on the market claim to be “firming”: I don’t buy it. In order to noticeably firm the skin, the collagen must be activated with a heat source, like a laser, and the results are gradual. I have yet to see anything, applied topically, that actually firms the skin.
That being said, I love to see people paying attention to the neck and decollete area! Too often, our routine stops at the jawline. Use your night cream on your face, neck and decollete (it’s never to early to start: topical products do an amazing job at preventing aging but are far less effective at reversing it). Also, incorporate these areas into your daily sunscreen application.
The only products designed for the face I don’t recommend for the neck are retinoids and AHAs. The neck has fewer oil glands than the face and can be more easily irritated. Embrace this trend and start taking better care of your neck and decollete area!